Reagan White House official James Rosebush creates and presents 25 Reagan Rules for becoming a great communicator, each one explored in its own chapter in this book. Not only will he present the rules but he will add anecdotes from Reagan about how these rules worked for him, on the road and in the White House itself. The rules include: Be authentic. Know yourself. Practice and rehearse...and then do it again. Place your product or message in a global context. The Reagan speech template: Question, Inform, Inspire, Ask. Don't care what your mother thinks of you. Master subconscious inhibitors.

Peeling back layers of Reagan to explore his outsized values and character, Rosebush relies on what Reagan revealed to him personally, and observations while working and traveling the world with him. According to Rosebush, Reagan's story is best told when focused on the fundamental belief systems that gave way to his strategies, how he came by them, and how he created and delivered foreign and domestic policy based on them...and thereby changed history. Focusing on qualities that made him a great leader, Rosebush helps readers understand the roots of Reagan's leadership and astounding communication skills, so that we might apply them to global challenges confronting our world today.

Peeling back layers of Reagan to explore his outsized values and character, Rosebush relies on what Reagan revealed to him personally, and observations while working and traveling the world with him. According to Rosebush, Reagan's story is best told when focused on the fundamental belief systems that gave way to his strategies, how he came by them, and how he created and delivered foreign and domestic policy based on them...and thereby changed history. Focusing on qualities that made him a great leader, Rosebush helps readers understand the roots of Reagan's leadership and astounding communication skills, so that we might apply them to global challenges confronting our world today.